项目管理 - NPDP

Which of the following options best confirms the difference between agility and lean product development?
A. They belong to the same principle, so there is no major difference.
B. Lean focuses on reducing waste and operational efficiency, while agility focuses on embracing change and timely response.
C. Lean applies only to manufacturing products, while agility applies to software products.
D. Lean focuses on the participation of the discipline team, while agility focuses more on the process.

以下哪个选项最好的解释了敏捷和精益产品开发之间的差异？

A. 他们属于相同的原则，所以不存在重大差异

B. 精益侧重于减少浪费和运营效率，而敏捷的侧重在于拥抱变化及时响应

C. 精益只适用于制造产品，而敏捷则适用于软件产品

D. 精益侧重于学科团队的参与，而敏捷更侧重于过程

您的团队正在开发一款非常有竞争力的新产品，该产品具有革命性的新性能和新功能。新产品已经推向“创新者”这一细分市场，下一步应该瞄准的目标客户是？

A. 早期大众

B. 早期接受者

C. 晚期大众

D. 滞后者

Market segmentation is?
A. often used to determine what price is appropriate for the new product in the marketplace
B. The dividing up of a market into groups of customers with similar needs
C. a market research tech, that assist organizations in determining what product to develop for
the masses
D. thought to be important in understanding what, product, will serve the needs of the most people
市场细分是什么？

A. 常被用来确定新产品在市场上的价格

B. 将市场划分为具有类似需求的客户群

C. 是一种市场研究技术，帮助组织确定为群众开发什么产品

D. 在理解什么产品将满足大多数人的需求很重要

ZIMBA opened its first restaurant in Los Angeles area two years ago. After achieving local success, ZIMBA is considering expanding its Thai food to new geographic areas outside California.ZIMBA has just begun to assess the possibility of expansion. Which feasibility study should ZIMBA's management conduct in the first place?
A. Make phone visit to the eating habits of current customers
B. And data analysis
C. Pay field visit to potential cities/locations
D. Secondary data analysis
ZIMBA 两年前在洛杉矶地区开设了第一家餐厅。在当地获得成功后，zimba考虑将其泰式美食扩张至加州地区以外的新的地理区域。zimba刚刚开始评估扩张的可能性。zimba领导层应该首先进行哪些可行性研究或者使用哪种市场研究的方法？

A. 对当前客户的饮食习惯进行电话访问

B. —级数据分析

C. 对潜在城市/地点进行实地考察

D. 次级数据分析

You are hired as a new product development consultant to guide Cerealsrus cereal company in market discovery and launch of new cereal products. For testing packaging and pricing.Which market validation method do you use?
A. market test
B. Joint analysis
C. ethnographic studies
D. brainstorm
您被聘为新产品开发顾问，指导Cerealsrus麦片公司市场发掘和推出新的麦片产品。为了测试包装和定价。您会使用哪种市场验证方法？

A. 市场测试

B. 联合分析

C. 人种学研究

D. 头脑风暴

根据迈尔斯与斯诺的分析框架，探索者战略一般会采用的项目组合是：

A. 从项目的开始直到产品上市并产生商业向报，在时间上对各个项目平均分配

B. 相较于风险规避型项目，更注重能够抓住机遇的项目

C. 在战略水桶中对突破型、衍生型、平台型和支持型项目平均分配

D. 提供对威胁做出反应的可能性

UCAMY公司正在开发一个教育平台，可以为消费者在大学校园以外提供课程和上课。在项目的门径流程中，以下哪一个代表“关口”?

A. 团队成员定期会面讨论项目进度

B. 团队成员对就项目的风险进行研究

C. 团队成员就有助于推动项目进展的活动做出决策

D. 团队成员展示风险分析结果

启动后审查的触发时机是什么？（）
I 产品销售达到预期指标
II 产品上市后，新产品团队解散前
III 产品上市几周或几个月
IV 产品销售周期完成，通常在一年后

A. I、II

B. I、II、IV

C. II、III、IV

D. I、II、III、IV

Which of the following statement is true?
A. Conflict is always bad for the team
B. Conflict can be positive
C. Conflict is best resolved by the project leader
D. Conflict should be avoid

下列哪项陈述是正确的？

A. 冲突对团队来说总是不好的

B. 冲突可以是积极的

C. 冲突最好由项目负责人解决

D. 冲突应该避免

Your new product development project is already behind schedule for product release.Your manager asks you to compress the project schedule without significantly impacting the project scope product. What would you suggest to your manager?
A. Increase resources. The task parallel
B. Cut some tasks and require employees to work overtime
C. Request the marketing manager to modify the product release date and meet it as soon as possible
D. Modify part of the design requirements and project plan of the product
你的新产品开发项目已经落后于预计的产品发布日期。你的经理要求你在不对项目范围产生重大影响的情况下压缩项目进度。你会向经理建议什么方法？

A. 增加资源，任务并行

B. 削减一些任务，并要求员工加班

C. 要求营销经理修改产品发布日期并尽快满足

D. 修改产品的部分设计要求和项目计划