A stage is usually defined by three factors including activities, comprehensive analysis, and
A. Opportunity identification.
B. Deliverables.
C. Impact and probability.
D. Product development.
一个阶段通常是由三个因素来定义:活动、综合分析、还有( )?
A. 机会识别
B. 可交付结果
C. 影响和概率
D. 产品开发
The definition of value is
A. Good opportunities of new product development
B. Principles that a person or an organization observe emotionally;
C. Principles when calculating NPV;
D. All of the above;
A. 新产品开发的好机会
B. 个人或组织在情感上坚守的原则
C. 在计算净现值时使用的数据
D. 以上所有选项
Which of the following is an example of intellectual property rights?
A.Confidentiality agreement
B.Patent
C.Trademark
D.Option B and C
下面哪一项是知识产权权利的例子?
A. 保密协议
B. 专利
C. 商标
D. B和C选项
What is true about pricing during the various stages of the product life cycle?
A. Pricing becomes more competitive during the maturity phase as more producers enter the market.
B. Pricing should be high during the introduction phase in order to reap the highest profits.
C. Pricing is maintained at a constant level throughout the product life cycle.
D. Pricing in the decline stage can be raised in order to attract new customers.
A. 价格竞争变得日趋激烈因为成熟期更多生产者进入市场
B. 在引进阶段,为了获得最高利润,定价应该很高
C. 在整个产品生命周期中,定价保持在一个恒定的水平上
D. 在衰退期进行提价,可以吸引新客户
One of the major weakness of using focus groups in selecting NP options is?
A. Qualitative data
B. Small sample size
C. Cost
D. Time required
A. 定性数据
B. 样本容量有限
C. 成本
D. 占用的时间
A technology roadmap is a workflow diagram that uses?
A.Number of projects on the y-axis and the available resources on the x-axis.
B.An x-axis to illustrate time and indicates tecjnical advancements in another dimension.
C.An x-axis with year of market introduction and y-axis showing the number of products introduced.
A. y 轴上的项目数和 x 轴上可用的资源
B. X 轴说明时间,在另一维度表明工艺进展
C. x 轴显示引入市场时间,Y 轴显示引入的产品数量
D. 项目必须表现出成功推出市场的进展阶段和节点
The internal rate of return on a Company's new project is lower than the current bank interest rate. Which measure should the company take?
A.Borrow funds to implement the project
B.Grant the project a higher priority in the product portfolio
C.Depositing funds into the bank has a higher profit than implementing the project.
D.Allocate more resources to the project to make the project advance at a faster pace
一家公司新产品项目的内部收益率低于目前的银行利率。该公司应该采取什么措施?
A. 该公司应该借款实施该项目
B. 在产品组合中为该项目赋予更高的优先级
C. 将资金存入银行比实施该项目具有更高的利润
D. 将更多的资源分配给该项目,以使该项目推进的速度更快
很久以前有个品牌的汽水,口感很好,但是由于含糖量高,标签和内容不符合,最终产品失败了。你所在的公司在市场调研时发现客户反应现在想喝这种口味的汽水。你是产品经理,要做这个产品,你让团队成员去考察口味、竞品、客户群体等。问你可能用什么工具?
A. SWOT 分析
B. 奔驰法(SCAMPER)
C. PESTLE 方法
D. 德尔菲法