使用焦点小组进行市场研究的潜在风险是什么？

Design of Experiments (DOE) is a ?
A. Statistical method for evaluating multiple product and process design factors
B. Technique performed early in the initial phase of idea generation that expands thinking processes
C. Function in the product creation process where a good or service is configured and specific form is decided
D. Model of the product created with a solids modeling program 

实验设计(DOE)是一个?  

What two activities are the responsibilities of senior management?
A.strategy and metrics
B.strategy and portfolio management
C.strategy and return of investment
D.opportunity identification and concept evaluation
哪两项行动是高级管理人员负责？

Due to limitations of the classic waterfall model, many organizations adopt the spiral-waterfall model, whose advantages lie in
A. Applicable to projects with easily changed demands
B. With no emphasis on risk analysis
C. Combining iteration processes and linear development models
D. Decreasing cost obviously
由于经典的瀑布模型存在局限性，许多组织使用螺旋瀑布模型，螺旋瀑布模型的优点在于

In a furniture manufacturer, its product manager recently felt the shoulder pain when working overtime, so he bought a massage chair at home, it will very comfortable by lying on it after work. He also wanted to buy one at the company. However, he gave up on this idea because it covers a large area and is too conspicuous. He thought that many white-collar workers should have this kind of trouble. So he wanted to make a simple massage chair which integrates the features of office chair and massage, and looks like the office chair. He can enjoy the massage function by switching on the power. What kind of idea is similar to this product manager's?_
A. Scamper
B.D-thinking
C.TRIZ
D.DFSS
一家家具制造企业，最近他们的产品经理最近经常感觉到加班时腰酸肩痛，于是他购买了一款按摩椅放在家中，下班后按摩一会非常舒服，他想在公司也购买一台，但是由于占地面积大并且太显眼而放弃了这个想法，他想一定也有很多白领有这种困扰，于是他想制作一款简易按摩椅，结合办公椅和按摩的功能，外观看起来与办公椅相差无几，工作时只需要打开电源，就能享受按摩功能。这位产品经理的想法与哪种思想相似（  ）。

Prototyping is typical in what stage of NDP?

A.Development

B.Launch

C.Commercialization

D.Opportunity identification

原型是新产品开发流程中哪个阶段的标志性产物？

What is Dynamically Continuous Innovation?
A. A string of Innovations that immediately captures market share over 
B. A new product that causes behavior changes, but not necessarily consumption patterns. Examples include palmpilots and electric toothbrushes. 
C. A full pipe line that routinely delivers winning new products. 

什么是动态连续创新?  

Product development is arguably the most complex activity that a company undertakes. The process of product development involves input from, and
communication across.A wide range of stakeholders and functional organizations. The process that best encapsulates the complexity of product development is?
A. project management
B. Integrated product development
C. bottom-up approach
D. pipeline management
产品开发可以说是一家公司从事的最复杂的活动，产品开发流程涉及与利益相关者和跨职能团队的沟通以及来自它们的输入，以下哪一流程最好地体现了产品开发的复杂性？

Which of the following tool is not used to measure sustainability?
A.Design for sustainability (DFS)
B.Design for excellence (DFX)
C.DFE
D.Customer satisfaction/acceptance
下列何者不是用来衡量Sustainability (产品永续性）的工具（  ）。