咖啡企业采用免费赠饮的体验的方式进行销售推广。卖沙发的企业受到启发,也用这种方式进行推广销售——先试用,满意后再进行购买。根据 Miles 和 Snow 战略框架,这个企业属于?
A. 探索者
B. 防御者
C. 分析者
D. 回应者
Intellectual property(IP)is defined as?
A. Required information that is critical to the success of the project
B.A term used to describe the information about a specific technology
C. Information, including property knowledge, technical competencies, and design information, which provides commercially exploitable competitive benefit to an organization
D. Can not be sold
A. 对项目成功至关重要的信息
B. 一个描述特定技术信息的术语
C. 信息,包括能为一个组织提供商业中可供利用的富有竞争力的知识、技术能力和设计信息
D. 不能被售卖
Use of choice models are to assist in the selection of options in the product final or feature set configuration?
A.Benefit
B.Attribute
C.Need
D.Feature
A. 利润
B. 属性
C. 需要
D. 特性
You should choose this type of team when the project is more complex, uncertain, and
ambiguous as compared to a more simple new product development effort.
A.Lightweight Team. B.Heavyweight Team C.Venture Team. D.Functional Team
A. 轻量级团队
B. 重量级团队
C. 创业团队
D. 职能团队
This is a people capability that a business does better than other companies and provides them with a distinctive competitve advantage.
A.Intellectual Property
B.NPD Process Efficiency
C. Core Competencies
D.Innovation Strategy
以下哪种属于个人能力,一个公司相比其他公司,会为其提供一个独特的竞争优势
A. 知识产权
B. 新产品开发效率
C. 核心竞争力
D. 创新战略