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项目管理 - NPDP

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咖啡企业采用免费赠饮的体验的方式进行销售推广。卖沙发的企业受到启发,也用这种方式进行推广销售——先试用,满意后再进行购买。根据 Miles 和 Snow 战略框架,这个企业属于?

A. 探索者

B. 防御者

C. 分析者

D. 回应者

Intellectual property(IP)is defined as?
A. Required information that is critical to the success of the project
B.A term used to describe the information about a specific technology
C. Information, including property knowledge, technical competencies, and design information, which provides commercially exploitable competitive benefit to an organization
D. Can not be sold

知识产权的定义是?


A. 对项目成功至关重要的信息

B. 一个描述特定技术信息的术语

C. 信息,包括能为一个组织提供商业中可供利用的富有竞争力的知识、技术能力和设计信息

D. 不能被售卖

  1. 产品储备库存是在分销链中存在的新产品,但还未卖给终端消费者的。

A. 正确

B. 错误

Use of choice models are to assist in the selection of options in the product final or feature set configuration?
A.Benefit
B.Attribute
C.Need
D.Feature

选择模型的使用有助于产品最终(   )和特性的设置?


A. 利润

B. 属性

C. 需要

D. 特性

You should choose this type of team when the project is more complex, uncertain, and
ambiguous as compared to a more simple new product development effort.
A.Lightweight Team. B.Heavyweight Team C.Venture Team. D.Functional Team

与比较简单的新产品开发工作相比,当项目更复杂、不确定和不明确时,您应该选择____ 型团队?


A. 轻量级团队

B. 重量级团队

C. 创业团队

D. 职能团队

This is a people capability that a business does better than other companies and provides them with a distinctive competitve advantage.
A.Intellectual Property
B.NPD Process Efficiency
C. Core Competencies
D.Innovation Strategy
以下哪种属于个人能力,一个公司相比其他公司,会为其提供一个独特的竞争优势

A. 知识产权

B. 新产品开发效率

C. 核心竞争力

D. 创新战略

A Company is mainly engaged in production of notebook casings, and the outer casing is made of aluminum, such as stamping parts, CNC and a series of mechanical processing and anodizing parts. Many abnormalities are found in the production process, especially after the anodizing treatment, a black line defect appears on the product surface which makes the white background sharply contrasted, causing a large number of scrapped products. The Company decides to hire LeanChina Management Consulting Co., Ltd. to fully promote Six Sigma management. What is the purpose for the company to apply the Six Sigma DMAIC?
A. To improve existing process to solve the design problem of aluminum alloy parameters
B. To use a structured process to solve the design problem of aluminum alloy parameters
C. To convert qualitative needs to quantitative parameters
D. To forecast future sales that take into account inflation factors

某公司主要生产笔记本外壳,外壳为铝材需经过冲压、CNC等一系列机械加工以及阳极氧化处理。在生产过程中异常较多,尤其是阳极处理后产品表面出现一种黑线残缺,在白色底色上反差特别大,造成了大量产品报废。该公司决定聘请天行健康管理顾问公司全面推动六西格玛管理,公司应用六西格玛DMAIC的目的是什么?

A. 改进现有流程进而解决铝合金参数的设计问题

B. 使用结构化的流程解决铝合金参数的设计问题

C. 把定性需要转化为定量参数

D. 预测考虑了通胀因素的未来销售

在产品生命周期的哪个阶段最有可能使用撇脂定价战略?

A. 引入

B. 成长

C. 成熟

D. 衰退

Team Leader skills include:
Please select all that apply
A.Communication skills
B.Listening skills
C.Conflict resolutions skills
D.All of the above
团队领导技能包括

A. 沟通能力

B. 聆听能力

C. 冲突解决能力

D. 以上全部

累积净现值的财务意义为?

A. 累积净现值小于零,代表项目不可以投资

B. 累积净现值小于零,代表项目可以投资

C. 累积净现值大于零,代表项目可以投资

D. 累积净现值大于零,代表项目是盈利的

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