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A good organization Innovation strategy includes which characteristic(s)?
A. Tailored to the specific organization
B. Provides alignment for different area of the organization
C. Allows for trade-off evaluations
D. All of the above 

一个优秀的组织创新战略包括了哪(个)些特征?

A. 针对特定的组织量身定制

B. 与组织的不同职能领域保持一致

C. 评价中进行权衡

D. 以上全部正确

以下哪项成本相关的活动最有可能与新产品开发的商业化阶段相关?

A. 确定目标市场的成本

B. 有偿支付目标消费者群体所做的产品反馈

C. 确定产品的计划价格、分销和营销预算

D. 确定产品原型开发的成本

In the early stages of new product development a detailed product concept description is primarily required for which of the following reasons:

A. To explain the concept to the Chief executive and to ensure clarity and alignment of the development team

B. To explain the proposed product to potential consumers and to provide a basis for financial analysis

C. To provide clarity and the alignment for all members of the development team and to provide explain the proposed product to potential consumers

D. To explain the proposed concept to potential consumers and to provide a basis for manufacturing specifications.

在新产品开发的早期阶段,需要详细的产品概念描述,其原因在于?

A. 向总经理解释这一概念, 并确保开发团队对产品概念有清楚和一致的理解

B. 向潜在消费者解释即将推出产品,并为财务分析提供依据

C. 向开发团队的所有成员提供对产品概念清新和一致的理解,并向潜在消费者就推出的产品提供解释

D. 向潜在消费者提供概念解释,并为制造规格提供依据

A Company wins customers and markets by continuously increasing the attributes and differentiation of its products. What kind of pricing strategy should the Company adopt when facing the intensified competitive environment?
A. To maintain price, because the product has new features that will sustainable attract customers.
B. To reduce price a little bit, because more incentives are required in case of intensified competition
C. To adopt skim pricing, because the product has added attributes, it needs to recover the cost as soon as possible
D. To adopt penetration pricing because it is needed to gain a larger market share
某公司通过不断的增加产品的属性和差异化来赢得客户和市场,面对日益激烈的竞争环境,该公司最应该采用什么样的定价策略?

A. 维持定价,因为产品有新的特性,可持续吸引客户

B. 稍微降价,因为竞争激烈,需要更多激励

C. 撇脂定价,因为产品增加属性,需尽快收回成本

D. 渗透定价,因为要获得更大的市场份额

关于组织文化和氛围,描述错误的是?

A. 组织文化各部门应当一样

B. 组织氛围内各部门应当一样

C. 多数领先组织大力倡导创新文化的重要性

D. 文化是否正确取决于组织本身

What product pricing strategy is most commonly used during the product life cycle
introduction phase?
A. Penetration pricing.
B. Skiming price.
C. Option A or B.
D. Competitive pricing.

在产品生命周期的引入阶段,什么产品定价策略是最常用的?

A. 渗透定价

B. 撇脂定价

C. A 或者 B 选项

D. 竞争定价

Integrated Product Development Shows Stakeholders
A. Are most affected by the new product process.
B. Should be involved in the new product process earlier.
C. Increase project risk.
D. Create a good development environment.

集成产品开发表明利益相关者?


A. 受新产品流程的影响最大

B. 应该早些参与新产品流程

C. 增加项目风险

D. 创建一个好的开发环境

The core of differentiation strategy lies in
A. Developing high-quality and continuous products with ideal performances;
B. Decreasing cost of products manufactured;
C. Improving the market share by focusing on cost-sensitive consumers;
D. Winning the market share via new product line extension;
差异化战略的核心是

A. 开发高品质的、持续的以及具有理想性能的产品

B. 降低产品的制造成本

C. 通过聚焦于产品成本敏感的消费者来提升公司的市场份额

D. 通过新产品线的延伸来赢得市场份额

The technical maintenance and development plan that can support an organization’s future development is called as
A.Technological strategy
B.Corporate strategy
C.Platform strategy
D.Product strategy
可支撑组织未来发展的技术维护与开发计划被称为 

A. 技术战略

B. 企业战略

C. 平台战略

D. 产品战略

What is the definition of the “critical path” in the project planning?
A. The only path to project success
B. The activity set must be carried out orderly
C. The project path that is completed in the shortest time
D. The project activity that fully use all available resources  

在项目规划中,“关键路径”的定义是?

A. 通往项目成功完成的唯一活动集合

B. 必须按顺序地完成的活动集合

C. 在最短时间内完成项目的路径

D. 充分利用所有可用资源的项目活动集合

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